Charson Advisory Services Pvt. Ltd is a leading destination representation and marketing communication management consultancy firm dedicated to the Indian travel and tourism industry.
CASPL specializes in destination marketing, brand management and dedicated representative office / advisory services. Our services include brand strategy development, advertising, public relations & BTL activities. We also look into hotel & tourism product representation and travel trade marketing for sales driven approach.
Through in-depth market research, public relations and brand management services, Charson Advisory provides successfully tested and cost-effective marketing strategies to its clients that include national tourism boards and private sector organizations. The cumulative experience of senior talent, deep knowledge-pool of our advisory board members and passion for excellence has earned us a number of prestigious awards and professional reputation.
CASPL has a proven track record having received accolades at various travel industry awards and our clients included the Destination Canada, Tourism Council of Bhutan, Dubai Department of Tourism & Commerce Marketing (DTCM), Tourism Authority of Thailand, Slovenian Tourist Board, Croatian National Tourist Board besides several niche tourism attractions from across the globe.
Educational & Professional Qualifications:
Carlisle Vaz (Carl) born in the city of Mumbai (India) to parents Lou & Olivia Vaz in 1971, grew up in the Gulf country of Kuwait where he was educated at a local Indian high school whilst his parents toiled as an accountant and secretary respectively. Their sacrifices were the foundation for Carl’s grit and determination to excel in life and career based on four core principles – Integrity, Perseverance, Transparency & to be an Avid Learner.
He then pursued a degree in Business Administration whilst living abroad in the Mediterranean on the island of Cyprus, now a part of the European Union. Upon his return to India in 1991, he pursued two post-graduates’ diplomas from the K.C. College of Management Studies, Mumbai in the fields of:
Carl has also undertaken several marketing communications, international trade & finance workshops, and programs during the past 30 years from various global and Indian educational institutions.
He is actively involved as a guest lecturer on marketing, travel & tourism management at various educational institutions in his home city – Mumbai. Further, he is a regular invited speaker at tourism and business-oriented seminars as Chairman & CEO of Charson Advisory Services Pvt and Chairman of Vaz Capital & Holding.
More recently, Carl was invited to the global advisory board for ‘Young Chef Olympiad’ organized by International Hospitality Council (London) & International Institute of Hospitality Management (IIHM), one if the world’s largest hotel school chains.
Until more recently prior to the Covid outbreak, Carl Vaz was also the India appointed representative for Destination Canada in the capacity of Managing Director – India GSA. Prior to his appointment at Destination Canada, Carl served for 20 years as the India Representative Director for Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism). Both roles were fulfilled as the lead consultant at his brand management and public relations firm Charson Advisory Services Pvt Ltd.
An enthusiastic serial entrepreneur & investor, Carl is the Co-Founder and Director of several firms in the travel, tourism, hospitality and the technology sector.
Chairman & CEO : Charson Advisory Services Pvt Ltd
Co-Founder & CEO: UXplore Technologies Pvt Ltd
Board Director: NorthStar Lighthouse Destinations Pvt Ltd
Co-Founder : Owl & Bard Media Pvt Ltd
Co-Founder : Prime Dream Events LLP
Carl has served as President for Skal International Bombay for 2 terms during 2012 – 2014 and from 2014 – 2016
Thereafter, serving on the Skal International India Board where he currently serves as the President for Skal International India in his second term at office.
2016 – 2018 : 2nd Vice President, Skal International India
2018 – 2020 : 1st Vice President, Skal International India
2020 – 2022 & 2022 - PRESENT : President, Skal International India
In 2021, Carl was the recipient of “SKAL ORDER OF MERIT” from Skal International World President Sk. Bill Rheaume of Canada
In 2022, Carl was bestowed with “SKALLEAGUE OF THE YEAR 2022” by Skal International World President Sk. Burcin Turkan of USA
In 2023, Carl received a “Certificate of Appreciation” for his contribution as CO-Chair of the Subcommittee on Anti Human Trafficking by Skal International World President Sk. Juan Steta of Mexico
Carl is one of only few Skal members and the only Skal India member, to have received a succession of accolades from the global leadership of Skal International.
SKAL INTERNATIONAL is the world’s largest global tourism association comprising senior professionals from travel, hospitality, airlines, and tourism board organizations.
Currently, he is leading a team of professionals on the Skal India Board with an ambitious plan to revive & restore the businesses of Skal India members.
We are the ONLY representation company to have secured 5 prestigious travel trade Convention's & Congresses for our clients. With each convention that was conducted in Dubai and Thailand, the destination was able to secure the support and train the Indian travel trade resulting in a larger number outbound of Indian travelers to the destination.
Enterprising Travel Agents Association of India (ETAA), 2013 – Dubai
(Client: Dubai Department of Tourism & Commerce Marketing)
Travel Agents Association of India (TAAI) Convention, 2010 – Phuket, Thailand
(Client: Tourism Authority of Thailand)
Travel Agents Federation of India (TAFI) Convention, 2010 – Dubai
(Client: Dubai Department of Tourism & Commerce Marketing)
58th Indian Travel Congress, 2009 – Dubai
(Client: Dubai Department of Tourism & Commerce Marketing)
Travel Agents Federation of India Convention, 2009 – Chiang Mail, Thailand
(Client: Tourism Authority of Thailand)
"Charson Advisory has been receiving accolades since its inception and its heartening to note their continued role in destination marketing and management, direct marketing and developing effective communication strategies which have helped in boosting traffic to their clients, Dubai and Thailand.
Charson Advisory is responsible for having successfully arranged the MoU between TAAI and DTCM in bringing the 58th Indian Travel Congress to Dubai"
Rajinder Rai
(Past President)
Travel Agent Association of India (TAAI)
"Selecting a destination for a Travel Agent Convention is a herculean task as not only are the expectations from the travel fraternity high but also to find a venue which will enthuse them to travel in large numbers. TAFI Convention committee had a couple of options available but with Charson Advisory's "selling skills" and knowledge of the areas convinced us that Chiang Mai was indeed the right locations"
Travel Agents Federation of India (TAFI)
Convention Committee